The location of your server directly effects the speed of your website. If your visitors are closer to your website’s data center then your website loads faster for them.
The time a server takes to receive a request and process it accordingly is called latency. If the server is located on a different continent from the user, latency will increase and this affects your page load speed. Surveys show that one-second delay in page load time may cause a 7% decrease in conversion rate. Also, 40% of visitors abandon the websites if it takes more than 3 seconds to load.
We host our cloud instances in our own data centers in Nuremberg and Falkenstein (Germany) and in Helsinki (Finland). In Ashburn, Virginia (USA), we also provide AMD-based cloud servers and cloud features. We operate all of our data centers in accordance with strict European data protection regulations.
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